It’s predicted that as much as 95 percent
of shopping will be facilitated by e-commerce in 2040. This means a potentially higher chance of success if you decide to take your photography business online. However, it can be tricky to decide on a suitable platform for setting up shop based on your unique balance of features and cost.
Although you may be considering a more generic website builder like Squarespace
, there are more specialized solutions such as Visual Society
that may better fit your needs. So, we’ve put together a list of reasons why you might choose one over the other.
In this article, we’ll introduce Visual Society and Squarespace as two possible options for setting up your photography store online. We’ll also discuss why you might choose Visual Society over Squarespace.
Visual Society and Squarespace are two capable solutions for setting up an e-commerce store. Let’s take a brief look at the features they both offer.
is an e-commerce platform for photographers. Its goal is to help creatives build their own independent brands with better websites:
Some of the many features include:
- The ability to sell many different types and sizes of products and merchandise.
- Functionality to fulfil print orders automatically.
- ‘Right-click’ disabling to prevent visitors from saving your images illegally
You can try Visual Society free for 14 days before purchasing the most basic plan at an affordable rate of $5 per month.
Every feature on Visual Society is tailored to your needs as an independent photographer. Visual Society user, Tamara DeOrio, describes it this way: “[It was] exactly what I was looking for and everything else I didn't realize I needed!”
is a website builder which offers an intuitive drag-and-drop interface for creating functional sites for personal and business use:
Squarespace offers the following features (and more besides):
- Flexible product variants.
- Third-party extensions for inventory management, order fulfilment, and more.
- Sort and organize your products with tags and categories.
However, while we’ll explain in more detail later in the article, it’s worth noting that Squarespace isn’t a dedicated photography platform.
Pricing starts at $18 per month for its business plan with fully-integrated e-commerce functionality.
Why Go With Visual Society vs. Squarespace? (5 Reasons)
Let’s take a closer look at some reasons why you might prefer to stick with Visual Society when setting up an online photography store.
1. Visual Society Is Fully-Tailored for Photography E-Commerce
The first reason why you’d want to choose Visual Society over Squarespace that the latter is a more generic website builder, whereas Visual Society is targeted towards photographers who want to set up and manage an online shop painlessly:
You’ll never have to sort through irrelevant features to get at what you need, since everything in sight is tailored to your needs as a photographer. Some core features on Visual Society include the ability to sell prints, posters, canvases, and merchandise with your photos on them. Plus, your orders can be auto-fulfilled and you stay in control of the whole selling process.
2. Visual Society Is a More Cost-Effective Option
When you’re just starting out, it’s important to keep costs low and focus on building relationships with your audience. While Squarespace’s e-commerce plans start from $18 per month, Visual Society has plans starting from $5
Additionally, unlike Squarespace, Visual Society offers a 14-day free trial which can enable you to evaluate fit before you part with your money. You can upgrade to higher plans if needed to scale your website for business growth.
3. Keywords Are Auto-Applied to Your Images
It’s smart to tag your photos with relevant keywords with which they can be found organically through online searches. When automated, this frees you to focus on other important tasks. Photos uploaded to Visual Society are processed by Google Vision
, a machine learning technology with image recognition abilities:
Keywords are automatically generated and applied to all images, saving you from the tedium of doing it manually. It also increases your site’s search engine visibility, ensuring that potential buyers can find you more easily based on these keywords. This is a feature Squarespace doesn’t offer.
4. You Can Showcase Your Photos In a Dedicated Marketplace
Search engine visibility can help potential customers find your shop. However, Visual Society goes the extra mile to aggregate user photos in a marketplace
to increase your chances of finding buyers. This is one more edge over Squarespace:
Visual Society handles and promotes photos in the marketplace using paid and organic search strategies to enable you focus on your photography. Additionally, approved marketplace contributors receive user profiles containing backlinks to their website and social media profiles.
5. You Can Participate in Themed Contests to Win Prizes and Develop Your Skills
It is important to keep improving your technical skills as a photographer. One feature Visual Society has included recently is Photo Contests
. In addition to making it possible to hone your skills by creating incredible images while working within constraints, you can also receive bring your work more visibility:
During contests, you can receive or solicit valuable feedback on your work. You can also find new photographers to keep up with. Some ongoing contests you can join include Urban Architecture
, and Moments
. All you need to do is submit your best photos and share your entry with your friends and followers to gain votes.
Although Squarespace is a solid website builder all-around, Visual Society arguably has the edge. Our platform is targeted specifically to photographers, and this means we provide intuitive features that can help our users be more efficient and profitable.
- Visual Society is fully-tailored for photography e-commerce.
- Visual Society is a more cost-effective option.
- Keywords are auto-applied to your images.
- You can showcase your photos on the marketplace.
- You can participate in themed contests to win prizes and develop your skills.
Do you have any questions about how to set up your photography store on Visual Society? Let us know in the comments section below!