4 Tips for Blogging as a Photographer (And Why You'd Want To Start)
by Thad Allender
Jan 18, 2021
4 min read
Whether photography is your hobby or a source of income, you’re probably eager to share your work with the world. However, creating a successful photography blog isn’t just about uploading your best shots.
You’ll need to appeal to your target audience, optimize your content for search engines, and create a killer marketing plan. Thankfully, there are tools that can help you perform all of these tasks, so you can concentrate on what you love – taking great pictures.
In this article, we’ll share four tips for creating a successful photography blog. We’ll show how to get as many eyes on your work as possible, using techniques such as content generation, and Search Engine Optimization (SEO).
Why You’d Want to Start a Photography Blog
Regardless of how you want to share your work, you may consider starting a blog to complement your images. In fact, a photography blog is one of the easiest and most effective ways to showcase your work.
If you want to monetize your photos, a blog can prove the quality of your work. Thanks to the narrative style of a blog, it can also provide potential clients with an insight into who you are as a person.
Clients may be looking for someone to photograph life-changing moments, such as their wedding or graduation. For many people, photography isn’t just a business transaction. These people will want to get to know you, before deciding whether to hire you as a photographer.
Your photography style will also evolve over time. Blogs are far easier to update than a portfolio website. By creating a regularly-updated blog, you can ensure that prospective clients see the images that best reflect your current style.
“Be a lifelong learner. You won’t always have all the answers, but commit to your craft and continue to learn, lean on other experts in the field, and grow!” (Chris Martin, drone, landscape, and cityscape photographer).
Many clients love to see themselves featured on professional websites, and will happily share your posts with friends and family. If you photograph a large event such as a wedding, blogging about the event could earn you a huge spike in traffic as attendees rush to reminisce about the big day.
Over 53 percent of all website traffic comes from organic search, and search engines love new content. A regularly-updated blog will typically have better Search Engine Optimization (SEO) than a static portfolio website. This means better search engine rankings, and more traffic.
4 Tips for Blogging as a Photographer
You now know why it’s a smart idea to create a photography blog. Let’s look at four steps to ensure your new photography blog is a huge success.
1. Identity Your Target Audience and Outcomes
Before posting a single photo, clarify why you want to start a blog. Without clear goals, all the time spent posting to your blog could result in very little Return On Investment (ROI).
When planning your blog, it’s also important to identify your target audience. This might be other photographers, wedding bloggers, conservation enthusiasts, or anyone else who may be interested in your work.
Consistently publishing content to a blog also requires a significant investment in terms of time and effort. Before creating any kind of blog, consider whether you can commit to maintaining the blog long-term. Alternatively, choose a schedule that you can achieve, and stick to it.
If a client sees that you haven’t posted an update in months (or even years), this sends a very bad message. Potential clients may even assume that you’re no longer open for business. Sometimes, a stale blog can be far worse than no blog at all.
2. Find Your Perfect Blogging Platform
You can get your photography blog off to the best possible start by opting for a platform that’s designed specifically for photographers, such as Visual Society. You can quickly and easily create galleries, and upload your images:
In addition, our network of print vendors can turn your photographs into the highest quality print products. They’ll even deliver these products directly to your customers.
You may not currently be planning to sell your work. However, by choosing Visual Society as your blogging platform you’ll always have the option to monetize your photography. This gives you the ability to scale in future.
3. Create a Killer Marketing Plan
Next up, you’ll want to brainstorm some blog ideas. Visual Society has a content generation tool that can help spark your imagination. Simply enter some information about your target audience, and the kind of content you want to create:
You can then select Generate Content Ideas. Visual Society will now generate a list of potential blog posts:
Once you’ve selected your favorite ideas, click Save Content Marketing Plan. These ideas will now be created as new posts, ready for you to work on:
You can open any of these posts for editing, and start writing great content. Once you’ve worked your way through these posts, simply use Visual Society to generate the next batch of ideas.
4. Get Your Blog Search Engine-Ready
Studies suggest that moving up just one place in Google's search engine rankings can boost your Click-Through Rate (CTR) by over 53 percent. This is an advantage worth pursuing.
Visual Society is already optimized to help you rank highly. However, Visual Society also has SEO settings you can edit manually:
Visual Society provides a menu where you can modify all your home page’s most important SEO elements. This includes the title tag, SEO description, and meta keywords.
As a passionate photographer, you’re likely eager to share your work with as many people as possible. By following our advice, you can ensure your photography blog attracts the biggest possible audience.
Here’s our four step plan, for creating a successful photography blog:
Identify your target audience and outcomes.
Find your perfect blogging platform.
Creating a killer marketing plan.
Get your blog search engine-ready.
Do you have any questions about starting your photography blog? Let us know in the comments section below!
Thad Allender is the founder of Visual Society. He leads a team of passionate designers and developers working to revolutionize the way photographers and artists sell online. He lives north of New York City in the Catskills.